Great Design is Essential for Your Business

Blue Oxygen knows how important it is for your business to have first-class, effective design on everything that has your name attached to it. Whether it’s your website, a business card, or a simple flyer, the consumer’s first exposure to your business is absolutely crucial because it can mean the difference between a lost sale and a lifelong customer.

First Impressions Made in the Blink of An Eye

More than likely, you’ve heard the phrase “don’t judge a book by its cover.” Unfortunately, you probably already know that most consumers don’t live by this idiom when it comes to deciding on where to spend their money. As a matter of fact, the average customer forms an impression within just one twentieth of a second of seeing a piece of your company’s collateral.

Blue Oxygen Can Help

With such a short time to capture and hold your audience, you probably know how imperative it is that an organization’s visual presentation — or what we like to call the “face” of a business — is not just good, but exceptional.

We pride ourselves on our ability to make a direct connection with your target audience. Whether the media is a website, a flyer, or a business card, we know that it’s not just about making things look pretty. That’s just half of the recipe. We have a clear understanding of how to grab the attention of your customer and help guide them to take the action that you want them to take.

Consider, for a moment, the “face” of your business or organization:

Brand Integrity:

• Is your collateral consistent?
• Does each piece of collateral build positive and clear recognition of your brand name for your clients?
• Do all pieces of your collateral consistently present a harmonious look and feel?

First Impression:

• What is the first word that comes to mind when you look at the homepage of your website or a piece of your other print collateral?

Colors & Imagery:

• What do the colors suggest to the user?
• Do the colors/images invoke certain emotions?
• Do you use colors that appeal to your target audience?

Message Clarity:

• Is your message clearly conveyed to your audience?
• Is your website easy to navigate?
• Are the client’s potential questions easily found within the body of the text?
• Is it clear where the client can obtain additional information, if necessary?

Fonts and Text:

• Do you use fonts that are easy or difficult to read?
• Do you use bullets and varied font colors and font weights to convey key points or important words to your audience?